CRYPTO REVIEW: Verasity ($VRA)

The Problem

Ad fraud is a major challenge in digital advertising, where bad actors use bots or click farms to create fake interactions with ads. This tricks advertisers into thinking their ads are being seen by real people, which wastes money and makes their campaigns less effective. As a result, advertisers get less value from their ad spend, known as Return on Ad Spend (ROAS). Verasity is here to solve this problem.

 Recent studies show that 22% of global digital ad spend has been lost to fraud in 2023, amounting to approximately $84 billion. This figure is projected to nearly double, reaching $172 billion by 2028, underscoring the urgency for effective fraud mitigation solutions. As ad fraud methods get more complex, businesses are relying on detection platforms, such as Verasity, to protect their investments.

The rise of digital-first marketing after the pandemic has increased the threat of fraud across platforms like social media and video ads. Without strong fraud protection, businesses risk losing a lot of their advertising budget.

The Solution

Verasity fights ad fraud using its patented Proof of View (PoV) technology. This technology combines blockchain, artificial intelligence (AI), and machine learning (ML) to verify that ad views are real, preventing fraud caused by bots or fake interactions. This ensures that advertisers only pay for real engagement.

The VeraViews platform helps publishers with video hosting, ad serving and fraud prevention. It integrates smoothly with major ad platforms, ensuring transparency and accurate reporting of ad performance. PoV helps both advertisers and publishers manage revenue more effectively, reducing disputes and ensuring that all ad interactions are real.

By blocking fraudulent traffic, Verasity helps advertisers get better results from their ad spend while allowing publishers to earn more. This approach brings trust and transparency back to digital advertising.

Verasity Products

Verasity offers a range of innovative products designed to empower publishers and advertisers while combating ad fraud.

• VeraViews: This is the core product which is a powerful and transparent solution designed to prevent ad fraud, using open ledger technology. For advertisers, it ensures your ads are seen by real people, boosting your ROI while providing clear, auditable results. Publishers can easily monetize their videos with VeraViews’ patented Proof of View (PoV) technology, now integrated with Brightcove, offering fast payments and fraud-free earnings.
• VeraWallet: This user-friendly wallet enables users to buy, store, and stake their VRA tokens securely. VeraWallet 2.0 will include an improved admin panel, enhanced communication features, and a new offramp for converting VRA tokens, making it easier for users to manage their assets.

VeraAds: This products aims to onboard Web3 publishers into the VeraViews ecosystem, helping them monetize their video content through traditional advertising channels. VeraAds connects brands looking to target the rapidly growing Web3 market with high-traffic publishers.

Verasity Team

Verasity is led by a skilled team dedicated to solving the problem of ad fraud:

• Mark Firth , CEO
• David Archer, Legal Counsel
• Sergey Molybog, Chief Technology Officer
• Olena Buyan, Chief Product Officer
• Kyrylo Bibik, Lead Engineer Blockchain Developer
• Daniel P, Community & Communications Manager
• Daniel K, Marketing and Growth Manager

The team also includes 30+ full-time developers who work on Verasity’s technology stack.

History and Roadmap

Since its inception, Verasity has focused on transforming the digital advertising landscape through innovation and cutting-edge technology. Over the years, Verasity has introduced significant advancements like its patented Proof of View (PoV) technology and the VeraViews platform, setting new standards for transparency and trust in video programmatic advertising. As the company grows, it continues to enhance its ecosystem through constant development and user-focused updates.

Looking ahead, 2024 is set to be a pivotal year for Verasity, with a number of key updates planned across its products:

• VeraViews: New integration options for the VeraPlayer and the introduction of the Outstream VeraPlayer will enhance video capabilities for publishers and advertisers.
• VeraWallet: The highly anticipated VeraWallet 2.0 will launch, first with a sample of users, followed by a full release to all users. This update will also include a revamped admin panel for improved user management, along with a major improvement in communication features within the platform. In addition, Verasity will introduce a new VRA off ramp for easier liquidity access.
• VeraViews: Continued improvements in account and user management will streamline the experience for both advertisers and publishers.

With these developments, Verasity is poised to strengthen its position as a leader in the fight against ad fraud while enhancing user experience and driving growth across its ecosystem.

Partnerships

Verasity has many important partnerships, but the most notable is its official partnership with Amazon Ads. Being an Amazon Ads Partner gives Verasity shows that its technology is widely adopted. This partnership reinforces Verasity’s commitment to creating a transparent, fraud-free advertising ecosystem.

Tokenomics

Verasity’s native token, $VRA, is essential to its ecosystem. It serves multiple purposes, including funding advertising campaigns within VeraViews, staking, and rewarding users for engagement. The VRA token is an ERC-777 utility token on the Ethereum blockchain, enabling seamless transactions and integration with various crypto wallets.

As Verasity expands its products and partnerships, the demand for $VRA is expected to grow. With ongoing token burning to manage supply and enhance value, $VRA presents significant potential for investors, especially as the need for effective ad fraud prevention continues to rise.

Price Action and Potential

The price of $VRA has gone through a long bear market but is now in a position where it is a great risk to reward (R/R) with a lot of upside potential. I’ve marked the key levels that need to break for the price to rise. When these levels are broken then there is not much resistance left. This could pave the way for much higher long-term targets, but let’s first focus on the short to midterm as marked.

Conclusion

Verasity’s groundbreaking, patented technology is already drawing significant interest from major companies. With the right strategy, marketing, and a bullish crypto market, this project is poised for major growth.