Gemini Expands into Europe with Official Launch in France

Gemini, a leading cryptocurrency and Web3 platform, has officially launched its services in France, marking another significant step in its European expansion strategy. The company registered as a Virtual Asset Service Provider (VASP) earlier this year, enabling its operations in the crypto-friendly nation.

• French users can now trade and store over 70 digital assets via Gemini’s web and mobile platforms.
• Supported payment methods include debit cards, bank transfers, Apple Pay, and transactions in EUR and GBP.
• Advanced trading features like ActiveTrader™ and over-the-counter services cater to institutional clients.

Gemini’s launch in France aligns with the company’s strategy to capitalize on the country’s expanding crypto ecosystem and regulatory support. Gillian Lynch, Gemini’s CEO of UK and Europe, emphasized France’s growing interest in digital assets, calling the regulatory framework a “unique opportunity” to expand the platform’s reach in Europe.

“Gemini’s research into the French market shows its growing interest in digital assets, and a robust regulatory framework presents a unique opportunity to introduce our platform to the trading community and extend our presence in the European market over the coming months,” Lynch said.

France Emerges as a Key Crypto Market

France’s crypto adoption rate rose to 18% in 2024, a two-percentage-point increase from 2022, according to Gemini’s Global State of Crypto report. Despite market challenges during the “crypto winter,” French crypto users demonstrate high trust in digital assets compared to their counterparts in the US and UK.

The report highlighted:

• Long-term investment: 62% of French crypto holders view digital assets as long-term investments.
• Re-entry plans: 49% of past holders are likely to re-enter the market within the next year.
• Security focus: 43% of respondents prioritize fraud prevention measures to build trust.

France’s regulatory framework, including the VASP regime and the European Union’s Markets in Crypto Assets (MiCA) regulation, has created a favorable environment for crypto firms. This framework also addresses consumer concerns, with fewer respondents citing regulatory challenges compared to two years ago.

Expanding Presence in Key Markets

Gemini’s launch in France follows its recent in-principle approval from Singapore’s Monetary Authority for a Major Payment Institution license. These developments underline the company’s commitment to global expansion and strengthening its presence in regions with supportive crypto policies.

France’s proactive stance on crypto, coupled with a growing interest in Web3 technologies, positions it as a critical market in Gemini’s European growth trajectory.