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Coinbase today launches an Aston Martin F1 sweepstakes offering 1 BTC and a VIP Melbourne Grand Prix experience.
Author: Tanishq Bodh
Published On: Mon, 05 Jan 2026 16:48:40 GMT
January 5, 2025 – Coinbase has rolled out a new promotional sweepstakes tied to its partnership with the Aston Martin Aramco Formula One Team, blending crypto trading with top-tier motorsport experiences. Announced on January 5, 2026, the campaign offers participants a chance to win 1 Bitcoin and an all-expenses-paid trip for two to Melbourne for an exclusive Aston Martin F1 experience.
The sweepstakes runs from January 5 to February 5, 2026. Eligible users can opt in through Coinbase’s app or website and earn entries by trading any amount of cryptocurrency, up to a cap of 10 entries per person. Importantly, no purchase is required to enter, and the promotion is open to residents of select countries, including the United States, Canada, several EU markets, and Australia.
The announcement arrives as crypto markets enter 2026 with improved sentiment, and social engagement around the promotion spiked shortly after launch. While the campaign does not directly affect token prices, analysts note that such incentives tend to increase platform activity and trading volumes during promotional windows.
The headline prize of 1 BTC, valued near $150,000 at current prices, adds a tangible financial draw. Meanwhile, Coinbase continues to leverage high-visibility partnerships to differentiate itself in a competitive exchange landscape.
Despite the excitement, crypto promotions face heightened regulatory scrutiny. Authorities in multiple jurisdictions have tightened rules around advertising to ensure consumer protections, particularly following past market downturns. Coinbase addressed this by structuring the campaign as a compliant sweepstakes, with clear eligibility rules and disclosures.
Additionally, while the promotion encourages trading activity, it does not eliminate market risk. Participants still face volatility when trading crypto assets, and the value of the BTC prize may fluctuate by the time it is awarded.
The grand prize includes VIP access around the Formula 1 Australian Grand Prix, scheduled for March 6–8, 2026, at Albert Park. Winners receive flights, hotel accommodations, exclusive team access, and a personalized Aston Martin experience. The package also features signed memorabilia from drivers Fernando Alonso and Lance Stroll.
This sweepstakes builds on Coinbase’s multi-year F1 partnership announced in 2025, reportedly settled in USDC. The collaboration aims to bring blockchain closer to mainstream audiences by pairing digital finance with globally recognized sports. As exchanges compete for user attention, experiential campaigns like this reflect a broader strategy to normalize crypto through entertainment and lifestyle touchpoints.
Real voices. Real reactions.
@coinbase @AstonMartinF1 This is so freaking Based, I’m in.
@coinbase @AstonMartinF1 Never stop clicking.
@coinbase @AstonMartinF1 Okay that’s based
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