Franck Muller Unveils Solana-Connected Watch

Swiss luxury watchmaker Franck Muller has launched a new limited-edition watch in partnership with Solana, marking a bold crossover between traditional horology and blockchain technology. Only 1,111 of these high-end timepieces exist, priced at 20,000 Swiss francs (around $24,360 USD) each.

A Watch That’s Also a Wallet

At first glance, the watch carries the hallmarks of classic Swiss design. But embedded in the dial at the 12 o’clock position is a scannable QR code — one that links directly to the wearer’s Solana wallet address. This isn’t just design flair. It turns the watch into a personal key to Web3 identity and assets.

Each piece is serialized and built with privacy in mind. The QR code is customizable, and wallet data is embedded securely. In practice, this gives the watch dual functionality: a luxury timepiece and a discreet gateway into the world of crypto.

Designed for Collectors and Crypto Enthusiasts Alike

The limited run means each watch is unique and collectible. Beyond its premium construction, it unlocks exclusive digital experiences for owners — including private events, early access to blockchain-based ventures, and curated on-chain benefits. The integration reflects Solana’s commitment to fast, scalable blockchain use cases that blend with real-world utility.

This launch follows growing interest in “phygital” products — assets that bridge physical craftsmanship and digital functionality. The Franck Muller–Solana piece is positioned to appeal to crypto-native collectors, NFT holders, and anyone tracking blockchain’s expansion into luxury goods.

Security in the Spotlight

The blend of luxury and crypto utility brings up natural concerns. With growing reports of thefts linked to visible displays of digital wealth, buyers are being reminded to stay cautious. The watch may serve as a wallet, but its visibility could also make it a target.

Still, Franck Muller’s foray into blockchain is part of a wider trend. Traditional industries are adapting to Web3, not just for attention, but to meet changing consumer behaviors. With digital identity and asset ownership becoming more personal, products like this aim to give users more control — while keeping style intact.

Community Reaction

The $SOL community seemed pretty pumped on the idea of a $24,000 watch around their wrist where people can literally know your Solana account balance but many people in the crypto community pointed out to the fact that his could be a way to become a target, given the number of crypto related IRL crimes.