MetaMask Rewards Program Launches $30M LINEA Initiative

October 6, 2025 – MetaMask, the leading Ethereum-based Web3 wallet, has unveiled a massive MetaMask rewards program worth over $30 million in LINEA tokens. The initiative will reward active users through referrals, swaps, and bonuses, with long-term participants gaining perks tied to a potential MASK token.

From Wallet to Web3 Powerhouse

Since launching in 2016, MetaMask has evolved beyond a wallet into a cornerstone of decentralized finance. Following Consensys’ 2018 acquisition, it scaled to over 30 million monthly users by 2023 and introduced features like Snaps and Linea integration. The MetaMask rewards program echoes past industry innovations like Uniswap’s liquidity mining and Coinbase’s Learn-and-Earn, but with a stronger focus on user ownership and cross-chain activity.

The project’s foundation in transparency and open development—evident from its GitHub updates—underscores MetaMask’s long-term strategy to retain users and expand its ecosystem dominance amid competitors like Trust Wallet and Phantom.

Driving Adoption and Market Growth

The MetaMask rewards program could redefine user loyalty in DeFi, promoting active participation and self-custody. By anchoring rewards to Linea, MetaMask encourages adoption of Layer-2 solutions, easing Ethereum congestion and promoting lower-cost transactions. Analysts predict a 15–25% rise in L2 activity as users chase rewards, with LINEA prices already up 2.31% post-announcement.

If executed effectively, this program could onboard millions of new users, accelerate DeFi engagement, and strengthen MetaMask’s $5 billion ecosystem valuation. The may ultimately serve as a blueprint for ethical, user-owned incentive systems across Web3.