Metaverse Fashion Week 2025 Returns to Decentraland with Theme ‘Infinite Identities

Metaverse Fashion Week (MVFW) is set to return to Decentraland from April 9-12, 2025, marking the event’s third edition. This year’s theme, “Infinite Identities,” focuses on the evolving role of digital fashion in self-expression, featuring hyper-personalized avatars, interactive experiences, and cutting-edge virtual wearables.

A Milestone for Digital Fashion

Since its launch in 2022, MVFW has been a key event in the fusion of fashion and blockchain technology. It has attracted major global brands such as Coach, Dolce & Gabbana, Adidas, and Tommy Hilfiger. After a one-year hiatus, the event returns with Decentraland’s upgraded desktop client, enhancing the platform’s performance and expanding creative possibilities for digital designers.

MVFW 2025 will introduce runway shows, live catwalks, and virtual showrooms, offering a unique space for digital-first and traditional fashion brands. Designers will explore how wearables influence culture and personal identity in the metaverse. The event will also feature competitions and initiatives aimed at fostering talent and pushing the boundaries of decentralized fashion.

Key Features of MVFW 2025

• Runway Shows & Live Catwalks: A showcase of digital and physical-first brands exploring the intersection of online and offline fashion.
• Virtual Showrooms: A platform for designers to challenge norms and reclaim creative freedom through digital fashion.
• The MVFW Prize – “The Banners We Wear”: A first-of-its-kind competition encouraging students and emerging designers to transform virtual wearables into statements of identity, resilience, and hope.
• Wearables Around the World: A global showcase where designers can highlight their cultural heritage through fashion, with prizes for the most innovative creations.

The MVFW Prize: Supporting Emerging Talent

The MVFW Prize aims to expand the role of digital fashion in storytelling and self-expression. The competition is free to enter and offers a total prize pool of $15,000 in MANA.

• First Prize: $10,000 in MANA
• Two Runners-Up: $2,500 in MANA each
• Winning designs will be minted as Decentraland Wearables and showcased on the MVFW main runway.
• Submission Deadline: March 9, 2025, at 11:59 PM UTC

Opportunities for 3D Creators

Decentraland is calling on 3D artists and metaverse architects to propose experiences that explore the Infinite Identities theme. Two selected projects will receive:

• $2,000 in MANA to develop their experience.
• A 2×2 LAND plot in the MVFW Main Plaza for the event and three months afterward.
• Inclusion in the official MVFW 2025 program with promotional support.
• Submission Deadline: February 23, 2025, at 11:59 PM UTC.

Wearables Around the World: A Celebration of Cultural Heritage

This initiative invites designers to create digital wearables inspired by traditional or futuristic interpretations of cultural fashion. The Decentraland Foundation will reimburse submission fees for wearables created specifically for the event. Ten entries will be shortlisted for the Community Choice Award, with the following prizes:

• First Place: $1,000 in MANA
• Two Runners-Up: $250 in MANA each
• All shortlisted designers will be invited to present their creations in a live-streamed MVFW catwalk.

Important Dates

• March 9, 2025: Wearable minting deadline on Decentraland Marketplace.
• March 12, 2025: Entry submissions and fee reimbursement deadline.
• March 17, 2025: Announcement of ten shortlisted entries.
• April 10, 2025: Live MVFW catwalk and opening of Community Choice Award voting.
• April 14, 2025: Community Choice Award winners announced.

What It Means for You [NFA]

MVFW 2025 presents a significant opportunity for designers, collectors, and Web3 enthusiasts to engage in the growing digital fashion space. If you’re an artist or designer, this event provides exposure and the chance to be part of a pioneering movement. For investors, digital wearables and collectibles could gain value as the metaverse continues to expand. Community members can also participate by showcasing their cultural heritage through wearables, highlighting the increasing role of digital identity in the Web3 era.

While the digital fashion industry is still evolving, its potential impact on self-expression, commerce, and ownership in virtual spaces is undeniable. Whether you’re creating, collecting, or simply observing, MVFW 2025 offers a glimpse into the future of fashion in the metaverse.

Community Reaction

A lot of people were quite excited about the fashion week to our surprise but we got to say Decentraland has actually done a good job marketing the event too.

• Tran Quan: “Looking forward to an innovative Metaverse Fashion Week in Decentraland! Excited to see how digital wearables and personalized avatars enhance self-expression.”
• Puelia: “I’m ready”
• Inflection: “Fashion has no limits in the Metaverse!”