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Metaverse Fashion Week (MVFW) is set to return to Decentraland from April 9-12, 2025, marking the event’s third edition.
Author: Sahil Thakur
Metaverse Fashion Week (MVFW) is set to return to Decentraland from April 9-12, 2025, marking the event’s third edition. This year’s theme, “Infinite Identities,” focuses on the evolving role of digital fashion in self-expression, featuring hyper-personalized avatars, interactive experiences, and cutting-edge virtual wearables.
Since its launch in 2022, MVFW has been a key event in the fusion of fashion and blockchain technology. It has attracted major global brands such as Coach, Dolce & Gabbana, Adidas, and Tommy Hilfiger. After a one-year hiatus, the event returns with Decentraland’s upgraded desktop client, enhancing the platform’s performance and expanding creative possibilities for digital designers.
MVFW 2025 will introduce runway shows, live catwalks, and virtual showrooms, offering a unique space for digital-first and traditional fashion brands. Designers will explore how wearables influence culture and personal identity in the metaverse. The event will also feature competitions and initiatives aimed at fostering talent and pushing the boundaries of decentralized fashion.
The MVFW Prize aims to expand the role of digital fashion in storytelling and self-expression. The competition is free to enter and offers a total prize pool of $15,000 in MANA.
Decentraland is calling on 3D artists and metaverse architects to propose experiences that explore the Infinite Identities theme. Two selected projects will receive:
This initiative invites designers to create digital wearables inspired by traditional or futuristic interpretations of cultural fashion. The Decentraland Foundation will reimburse submission fees for wearables created specifically for the event. Ten entries will be shortlisted for the Community Choice Award, with the following prizes:
MVFW 2025 presents a significant opportunity for designers, collectors, and Web3 enthusiasts to engage in the growing digital fashion space. If you’re an artist or designer, this event provides exposure and the chance to be part of a pioneering movement. For investors, digital wearables and collectibles could gain value as the metaverse continues to expand. Community members can also participate by showcasing their cultural heritage through wearables, highlighting the increasing role of digital identity in the Web3 era.
While the digital fashion industry is still evolving, its potential impact on self-expression, commerce, and ownership in virtual spaces is undeniable. Whether you’re creating, collecting, or simply observing, MVFW 2025 offers a glimpse into the future of fashion in the metaverse.
A lot of people were quite excited about the fashion week to our surprise but we got to say Decentraland has actually done a good job marketing the event too.
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