
Nikita Bier, the current head of product at X stirred controversy with a now-deleted post criticizing Crypto Twitter (CT).
Author: Sahil Thakur
Published On: Sun, 11 Jan 2026 05:03:20 GMT
11th January 2026 – Nikita Bier, the current head of product at X stirred controversy with a now-deleted post criticizing Crypto Twitter (CT). He claimed that CT’s declining engagement isn’t due to changes in the platform’s algorithm. Instead, he argued that users are damaging their own reach by flooding replies with repetitive, low-effort content.
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Bier specifically pointed to the habit of replying with the same message every day, such as “GM” (good morning), as one of the main problems. According to him, this kind of engagement farming wastes a user’s daily visibility, leaving important posts like project announcements with little traction. As a result, actual updates get lost in the noise and only reach a small portion of the audience.
Although Bier removed the post shortly after sharing it, the internet had already preserved it. Screenshots spread quickly, and one user even summarized the core argument into a graphic. As the post gained traction, the community reaction came swiftly and with divided opinions.
Some members of CT supported Bier’s message. They agreed that the culture has shifted toward superficial interactions and low-effort content. Many noted that AI-generated posts, clout-chasing behavior, and an obsession with engagement have pushed out real value. In this view, the platform feels less like a hub for innovation and more like a competition for attention.
Supporters also felt that Bier’s post, even if harsh, served as a much-needed wake-up call. They encouraged creators to focus on substance by sharing ideas, shipping products, and being authentic. A few even joked that this moment could help clean up the space and restore quality to conversations.
However, not everyone appreciated the message or its delivery. Many users found Bier’s language insensitive, especially his choice to describe the problem as “suicide.” Critics argued that blaming users ignored X’s own role in disrupting engagement with frequent and unpredictable algorithm changes.
Several users pointed out that reach has dropped across the board regardless of content quality. From their perspective, X’s leadership has made it harder for communities like CT to thrive. Some posts even flipped the original quote, claiming that CT is not killing itself, but instead being killed by changes at the top.
Veteran CT voices also expressed frustration that someone who only recently joined the space was offering such sweeping judgments. They questioned whether Bier truly understood the culture he was criticizing and raised concerns about how leadership at X treats active sub-communities.

The debate is still unfolding. Bier has not issued a follow-up or apology. Meanwhile, the crypto community continues to argue over who’s really responsible for CT’s current state: users, algorithms, or leadership.
If you’re active in the space, now might be the time to rethink your posting strategy. Low-effort engagement farming might not help in the long run. Instead, posting useful insights, updates, and original thoughts could be the best way to stay visible and relevant, algorithm or not.
Real voices. Real reactions.
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