Tether Becomes Second-Largest Shareholder in Juventus Football Club

June 25, 2025 — Tether, the issuer of the world’s largest stablecoin USDT, has acquired a 10.7 percent stake in Juventus Football Club, becoming the club’s second-largest shareholder after Exor NV. The stake is valued at roughly 128 million euros (about 149 million dollars), according to Bloomberg data.

Key Takeaways

• Tether now holds a 10.7% stake in Juventus FC
• The stake is worth approximately €128M ($149M)
• Tether has become Juventus’ second-largest shareholder after Exor NV
• This is one of the first major crypto shareholdings in a European football club
• Tether is seeking a seat on the Juventus board of directors

This marks a rare move in European sports — one of the first cases of a crypto company becoming a major shareholder in a top-tier football club.

Tether’s Growing Presence in European Football

The stake was acquired by Tether Investments, a subsidiary of Tether, which disclosed in April that it had raised its Juventus holding to 10.7 percent. The company is now seeking a seat on the Juventus board of directors.

The club’s largest shareholder remains Exor NV, the investment arm of Italy’s Agnelli family, which has overseen Juventus for over a century.

A First for Crypto in Top European Clubs

As recently as last year, no crypto company had reached this level of influence in a major European football club. Tether’s move is expected to be closely watched across both sports and crypto finance circles.

While crypto sponsorship deals with clubs have grown common, an outright equity stake of this size is a first in Europe’s major leagues.

What Comes Next?

With the board seat request pending, it remains to be seen how Tether will influence the future strategy of Juventus, one of Serie A’s most storied clubs.

The development also signals the growing financial muscle of stablecoin issuers — and could inspire other firms in the space to pursue similar cross-industry plays.

Did You Know?

Juventus FC, founded in 1897, is Italy’s most successful football club, with 36 Serie A titles — more than any other team in Italian history.