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Verasity $VRA launches $PLRL and overhauls $VRA tokenomics, triggering backlash and renewed dilution concerns.
Author: Tanishq Bodh
January 3, 2025 – Verasity has announced a sweeping strategic shift that introduces a new consumer-focused token, $PLRL, while restructuring the role and supply of its existing $VRA token. Revealed in late December 2025 and detailed further on January 4, 2026, the update aims to separate Verasity’s enterprise advertising operations from a new user-facing layer. However, the move has triggered sharp criticism from token holders and coincided with a steep decline in $VRA’s price.
According to Verasity, the realignment responds to long-standing concerns about ecosystem complexity and scalability. Still, many investors argue the changes dilute value and undermine prior commitments, raising broader questions around transparency and governance.
Following the announcement, $VRA fell between 25% and 35% over several days, extending losses that began after an earlier supply expansion. Trading volumes increased as holders reacted to the revised tokenomics and uncertainty around future value capture. Market capitalization contracted sharply, reflecting renewed selling pressure and weakened sentiment.
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At the same time, discussion around the upcoming $PLRL airdrop drove short-term attention toward VeraWallet, which Verasity designated as the sole eligibility venue. While no price exists yet for $PLRL, speculation around airdrop ratios intensified market volatility rather than stabilizing it.
Community response on X and other platforms has been largely negative. Critics cite the decision to raise $VRA’s maximum supply to 200 billion tokens as a dilution event that favors business operations over retail holders. Others point to the VeraWallet-only requirement for the $PLRL airdrop as exclusionary, particularly for users in restricted jurisdictions.
Additionally, the cancellation of previously discussed migrations and prolonged periods of limited communication have amplified distrust. Although Verasity denies any wrongdoing and frames the move as a long-term reset, the lack of finalized airdrop ratios and detailed timelines continues to fuel skepticism.
Under the new structure, $VRA remains the utility token for Verasity’s B2B advertising stack, supporting campaigns, Proof-of-View operations, and enterprise scalability. Meanwhile, $PLRL emerges as a separate ERC-20 token on Base, capped at 10 billion supply with minting disabled. The token is positioned as an “Internet Equity Layer,” designed to power consumer-facing products such as a data vault, content marketplace, and AI-driven ad delivery.
Verasity plans to conduct the $PLRL token generation event in the first half of 2026, with multiple airdrop snapshots for eligible $VRA holders. The foundation states that $PLRL will have no venture capital allocations, positioning it as a redistribution mechanism for users, creators, and publishers. Whether this structure can restore confidence remains an open question.
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