Coinbase’s latest advertising campaign, titled “Everything Is Fine,” has been banned in the UK after drawing sharp political criticism. The ad takes a satirical look at the country’s economic troubles, using dark humor to highlight inflation, housing instability, and the decline of financial security.
Key Takeaways
Coinbase launched a satirical ad campaign titled “Everything Is Fine,” highlighting UK economic issues like inflation and housing instability.
The ad was banned in the UK following political backlash, with critics claiming it targeted the ruling government.
CEO Brian Armstrong defended the message, saying it reflects crypto’s role in reforming a broken financial system—not a political agenda.
The campaign marked a bold departure from typical crypto marketing. Instead of hype or technical jargon, it used cultural commentary to challenge mainstream narratives around money, wealth, and stability.
A Humorous Ad with a Serious Message
Produced by creative agency Mother and directed by Steve Rogers, the commercial opens with a calm narrator assuring viewers that “everything is fine.” In the background, chaos unfolds—a crumbling ceiling, garbage-strewn floors, and deteriorating wallpaper.
These visuals metaphorically represent real economic pain points in the UK, such as rising inflation, declining home values, and stagnant wages. The campaign clearly struck a nerve with audiences who see these issues play out in their daily lives.
Referencing a Growing Millionaire Exodus
One of the most talked-about scenes features a wealthy couple announcing, “We’re off to Dubai, it’s time to jump ship.” The line references a growing trend of high-net-worth individuals leaving the UK.
According to data from Henley & Partners, over 16,500 millionaires have left the UK in 2025, more than double the previous year. Many are relocating to countries like Portugal and Dubai, seeking friendlier tax regimes and greater economic stability.
Bitcoin Community Applauds, Politicians Push Back
The bitcoin community largely praised the ad’s tone and messaging. Former podcast host Peter McCormack called the campaign “brilliant” for blending humor with real-world commentary.
Coinbase used the ad to emphasize long-standing themes in the crypto world—concerns about currency devaluation, financial inequality, and systemic inefficiencies.
But political leaders in the UK were far less receptive. Critics accused Coinbase of using the campaign to discredit the current ruling party. As the backlash grew, UK broadcasters pulled the ad from air, effectively banning it.
Coinbase Defends the Message
Coinbase CEO Brian Armstrong responded to the ban on X , stating:
“Our ad which got banned in the UK has sparked quite a reaction. If you can’t say it, then there must be a kernel of truth in it.”
Armstrong stressed that the ad was not aimed at any specific political party or country. He said similar ads had aired in the U.S., pointing out that crypto represents a global movement toward financial reform – not a political statement.
“There are people in the UK who still think of crypto as some kind of gambling product,” he added. “They’ve missed its real potential, to update and improve the financial system for the benefit of everyone.”
Redefining Crypto Advertising
The “Everything Is Fine” campaign signals a shift in crypto marketing. Rather than relying on promises of wealth or flashy tech, Coinbase is tapping into economic frustration and social commentary to spark conversation.
At the same time, the UK ban highlights a broader resistance from regulators and institutions that still view crypto with skepticism or fear.
While the ad no longer runs on UK airwaves, it has generated international buzz. And as Armstrong noted, attempts to censor the message may only amplify it.
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