GameStop Approves Bitcoin as Treasury Reserve Asset Amid Crypto-Friendly Policy Shift

GameStop Corp. (NYSE: GME) has officially updated its investment policy to allow Bitcoin as a treasury reserve asset, marking a major shift in the company’s financial strategy. However, the company has not disclosed how much Bitcoin it plans to acquire or its allocation limits.

Board Approval and Bitcoin Industry Engagement

The GameStop board of directors unanimously approved the policy update, following speculation sparked by CEO Ryan Cohen’s meetings with prominent Bitcoin advocates, including MicroStrategy Chairman Michael Saylor. Cohen also acknowledged receiving a letter from Strive Asset Management CEO Matt Cole, who urged the company to adopt Bitcoin as a reserve asset.

The updated investment policy, revealed alongside GameStop’s Q4 earnings report, allows investments in Bitcoin and U.S. dollar-denominated stablecoins, while acknowledging risks such as financial volatility and potential regulatory challenges.

Stock Reaction and Financial Performance

Following the announcement, GameStop’s stock surged over 6% in after-hours trading, reflecting investor enthusiasm for the move. Bitcoin itself remained largely stable, trading just below $88,000.

GameStop also reported $131.3 million in net income for Q4 2025, more than doubling its $63.1 million profit from the same period last year. The company’s improving financials may provide greater flexibility for its Bitcoin strategy, whether through existing cash reserves or future capital raises.

GameStop Joins Growing List of Bitcoin-Adopting Companies

By adding Bitcoin to its balance sheet, GameStop joins other public companies like MicroStrategy, Tesla, and Block, which have incorporated BTC as a strategic reserve asset. This trend has gained momentum amid increasing institutional interest in Bitcoin and growing regulatory acceptance under the Trump administration’s pro-crypto stance.

Investor Takeaway

GameStop’s Bitcoin adoption underscores a broader trend of corporations embracing crypto as a financial hedge. However, the company has yet to reveal specific purchase plans, leaving questions about its long-term strategy. If more firms follow suit, corporate Bitcoin adoption could become a major driver for BTC’s next growth cycle.