GameStop CEO Teases Crypto Payments, Calls Bitcoin an Inflation Hedge

July 16, 2025 — GameStop CEO Ryan Cohen hinted at future crypto payment options and described the company’s $500 million Bitcoin investment as a hedge against inflation and monetary debasement.

GameStop Eyes Crypto Payment Options

In a Tuesday interview with CNBC, Cohen said GameStop is exploring cryptocurrency as a payment method, particularly for trading cards and collectibles. He noted that rising hardware costs have pushed the company to focus on products with better margins and long-term appeal.

“There’s an opportunity to buy trading cards and to do so using cryptocurrency,” Cohen said. He emphasized that crypto utility beyond investing—particularly as an inflation hedge—is what drives real demand today.

Cohen added that GameStop has not committed to any particular token but is evaluating all cryptocurrencies before making a decision.

Bitcoin Investment Aimed at Value Preservation

GameStop shocked investors when it disclosed a $500 million Bitcoin purchase in May. Cohen dismissed comparisons to MicroStrategy, stating the company has its own unique strategy.

“We will deploy that capital responsibly as I would my own capital,” he said. With more than $9 billion in cash and marketable securities, GameStop says it plans to seek opportunities with limited downside and strong upside potential.

What Has Happened So Far

• Nov 2023: GameStop shut down its crypto wallet due to regulatory concerns.
• Jan 2024: Its NFT marketplace was also closed.
• May 28, 2025: GameStop purchased 4,710 BTC worth over $500 million.
• June 23, 2025: The firm raised $450 million as part of a $2.25B offering.
• July 16, 2025: CEO Ryan Cohen teased crypto payments in a CNBC interview.

Market Response Has Been Muted

Despite speculation around crypto integrations earlier this year, GameStop shares have not reacted strongly to the latest announcement. On Tuesday, GME closed down over 2% at $23.22 and saw only a slight after-hours rise to $23.29.

The stock had surged 30% ahead of the Bitcoin purchase in May but fell 22% in June following news of the expanded convertible note offering.

As Cohen continues to steer GameStop toward a more digital and asset-diversified future, crypto appears poised to play a bigger role if demand justifies it.