Metaplanet Buys Bitcoin, Surpasses Tesla in Corporate Holdings

Japan’s Metaplanet has purchased 1,234 BTC, overtaking Tesla and accelerating its ambitious Bitcoin treasury expansion.

Metaplanet Buys Bitcoin, Overtakes Tesla in Holdings

Japanese public company Metaplanet has announced a new acquisition of 1,234 BTC, bringing its total Bitcoin holdings to 12,345 BTC. This move officially pushes Metaplanet past Tesla, which holds 11,509 BTC. Metaplanet is now the seventh-largest corporate Bitcoin holder globally, according to BitcoinTreasuries.NET.

The newly acquired BTC was purchased at an average price of 15.6 million yen (~$108,000) per coin, with Bitcoin trading near $108,150 at press time. This acquisition further cements Metaplanet’s aggressive positioning in the growing trend of corporate BTC treasuries.

Metaplanet’s Long-Term Strategy

The company’s latest Bitcoin purchase follows a Tuesday filing, where Metaplanet’s board approved an additional capital contribution of up to $5 billion. The funds are expected to fuel its ambitious “555 Million Plan,” which aims to acquire 201,112 BTC by 2027, estimated at over $21 billion based on current prices.

Earlier this year, Metaplanet had announced a more modest goal of holding 100,000 BTC by 2026, but this recent expansion confirms a far more aggressive target.

What Has Happened So Far

• May 2024: Metaplanet began its BTC accumulation strategy, citing long-term macroeconomic hedging.
• 15 June 2025: The company announced its first milestone of crossing 10,000 BTC.
• 26 June 2025: Metaplanet buys Bitcoin again 1,234 BTC taking its total to 12,345 BTC, now ahead of Tesla.
• Next Goal: Acquiring over 200,000 BTC by 2027 under the 555 Million Plan.

The Bigger Trend: Corporate Bitcoin Treasuries on the Rise

Metaplanet joins a rising list of companies significantly increasing their Bitcoin exposure. Other notable recent moves include:

• Nakamoto Holdings raising $51.5 million for Bitcoin purchases.
• Parataxis Holdings launching a new BTC treasury platform in South Korea.
• K33 of Norway planning to raise $8.9 million for 1,000 BTC.
• Block Exchange’s Bitcoin treasury launch sparked a 138% stock rally.
• The Blockchain Group (France) acquiring 182 BTC, now holding 1,728 BTC.

This surge in interest comes as companies around the globe view Bitcoin not just as a hedge, but as a strategic reserve asset amid rising inflation and fiat uncertainty.

Final Thoughts

With its latest move, Metaplanet buys Bitcoin not just for financial gain but to establish itself as a dominant corporate player in the crypto treasury space. Its accelerated accumulation plan, coupled with Japan’s evolving regulatory landscape, positions the company as a frontrunner in Bitcoin adoption among public corporations.

As Bitcoin’s role in corporate finance continues to grow, all eyes are now on how long it will take Metaplanet to reach or surpass the likes of MicroStrategy or Marathon in total holdings.