MrBeast Files Trademark for “MrBeast Financial”

18th October 2025 – Jimmy Donaldson, the world’s most-subscribed YouTuber known as MrBeast, is preparing to enter the financial services industry.

According to a new U.S. trademark filing on October 13, Donaldson plans to launch “MrBeast Financial” – a platform that could offer a wide range of products, including banking, insurance, student loans, and even crypto exchange services.

This move marks his boldest push yet beyond YouTube and consumer products, and possibly toward becoming the first major creator to launch a full-scale fintech or crypto banking venture.

What We Know So Far

• The trademark application, viewed by Business Insider, outlines plans for a mobile app and online financial services, including crypto transactions, advisory, and more.
• In parallel, an investor deck dated 2025 described a brand called “Beast Financial,” laying out nine product ideas. These include credit insights, insurance, and student loans tailored for his massive fanbase.
• Donaldson would likely partner with an existing fintech firm to avoid regulatory and capital hurdles. This would allow him to focus on distribution and brand, while sidestepping banking licenses and compliance liabilities.

So far, there’s no confirmed launch timeline, but a trademark filing requires proof of genuine intent to use the name commercially.

From Feastables to Finance

Donaldson is no stranger to building businesses outside content. He’s already launched:

• Feastables (a chocolate snack brand)
• Lunchly (a pre-packaged meal venture)
• A creator mobile network teased in investor decks (possibly modeled after Mint Mobile)

Now, with MrBeast Financial, he’s setting sights on a financial infrastructure brand, something rarely attempted by creators.

The investor pitch emphasizes “financial literacy + products” designed for his young audience, many of whom may be dealing with debt, lack of savings, or limited access to banking tools.

A Risky Bet – Especially in Crypto

Although the move sounds ambitious, it’s not without risk.

• Trademark attorney Josh Gerben said creators rarely enter finance due to regulatory exposure and brand risk.
• “You’re putting your reputation on the line,” Gerben said. “If something goes wrong with people’s money, it’s very different from a bad T-shirt or energy drink.”

This isn’t Donaldson’s first brush with crypto either.

Controversial Crypto Past

In 2023, blockchain sleuths alleged that MrBeast made over $10 million through low-cap crypto IDOs — many of which crashed over 90% after his apparent exits.

One case involved the $SUPER token, where he reportedly received 1 million tokens after investing $100,000. The price surged, then fell sharply. Critics framed it as a classic pump-and-dump pattern.

Additional reports, including one by Loock Advising, suggested he may have earned over $23 million from other early-stage token sales.

So far, Donaldson has not responded publicly to those allegations.

Looking Ahead

If MrBeast Financial does launch, it would represent a milestone for creator-led fintech – and a test of how far digital influence can go.

For now, the trademark is under standard review, with the USPTO expected to examine it by mid-2026.

Whether this becomes a real banking product or just a brand licensing play, one thing is clear: MrBeast isn’t done expanding.

The Talk

Real voices. Real reactions.

KOLsMediaCommunity

BREAKING: @MrBeast has filed a trademark to launch his own bank. The org will be called MrBeast Financial. The filing was submitted on an intent-to-use basis, which under trademark law means there are genuine plans to bring this to life. https://t.co/6nVzS1dnfD

Nik

@NikMilanovic

3 days ago