MrBeast Files Trademark for “MrBeast Financial”

18th October 2025 – Jimmy Donaldson, the world’s most-subscribed YouTuber known as MrBeast, is preparing to enter the financial services industry.

According to a new U.S. trademark filing on October 13, Donaldson plans to launch “MrBeast Financial” – a platform that could offer a wide range of products, including banking, insurance, student loans, and even crypto exchange services.

This move marks his boldest push yet beyond YouTube and consumer products, and possibly toward becoming the first major creator to launch a full-scale fintech or crypto banking venture.

What We Know So Far

• The trademark application, viewed by Business Insider, outlines plans for a mobile app and online financial services, including crypto transactions, advisory, and more.
• In parallel, an investor deck dated 2025 described a brand called “Beast Financial,” laying out nine product ideas. These include credit insights, insurance, and student loans tailored for his massive fanbase.
• Donaldson would likely partner with an existing fintech firm to avoid regulatory and capital hurdles. This would allow him to focus on distribution and brand, while sidestepping banking licenses and compliance liabilities.

So far, there’s no confirmed launch timeline, but a trademark filing requires proof of genuine intent to use the name commercially.

From Feastables to Finance

Donaldson is no stranger to building businesses outside content. He’s already launched:

• Feastables (a chocolate snack brand)
• Lunchly (a pre-packaged meal venture)
• A creator mobile network teased in investor decks (possibly modeled after Mint Mobile)

Now, with MrBeast Financial, he’s setting sights on a financial infrastructure brand, something rarely attempted by creators.