TokenFi Partners with Queens Park Rangers As Sponsors

Blockchain platform TokenFi has announced a landmark partnership with English football club Queens Park Rangers (QPR), marking another major integration of tokenization into professional sports. The deal positions TokenFi as QPR’s Official Training Kit Sleeve Partner and lays the groundwork for bringing real-world club assets onto the blockchain.

A Strategic Sports Partnership with Global Implications

The partnership signals TokenFi’s growing ambition to expand beyond crypto-native audiences and enter mainstream sectors. With QPR’s deep-rooted fan base and media reach, TokenFi aims to showcase how blockchain tokenization can enhance fan engagement and unlock new digital experiences in the world of football.

TokenFi’s logo will appear on the left sleeves of training kits worn by QPR’s manager, coaching staff, and first-team players. The brand will also receive in-stadium and digital exposure across various channels, including:

• Big screen ads at home league matches
• LED signage during games at Loftus Road Stadium
• Static boards and digital displays throughout the club’s facilities
• Branding on headrests in both home and away dugouts
• Mentions in newsletters, official emails, and club media content
• Social media promotion via QPR’s official channels

This level of integrated branding aims to ensure consistent visibility for TokenFi throughout the football season.

Exploring Blockchain Tokenization of Club Assets

Beyond traditional sponsorship, TokenFi and QPR plan to explore how blockchain technology can enhance the club’s relationship with its supporters. According to the announcement, the two parties will “explore pioneering ways” to tokenize QPR’s assets on-chain.

This could include fractional ownership of merchandise, digital collectibles, or even fan-driven governance models through tokenized systems. While details remain limited, the partnership suggests that QPR may be among the first professional football clubs to experiment with decentralized engagement tools for their global fan base.

Part of TokenFi’s Broader Growth Strategy

The QPR collaboration is part of TokenFi’s broader push to expand its footprint through high-visibility partnerships across industries. As tokenization gains traction in finance, real estate, and art, TokenFi is positioning itself to lead adoption in the sports sector.

This move mirrors a larger industry trend where blockchain firms are increasingly turning to sports sponsorships to reach mass audiences. For TokenFi, aligning with a historic club like QPR adds credibility and provides a practical case study for bringing tokenization to traditional sectors.

Other Crypto x Football Sponsorships

Crypto Brand	Football Club / Competition	Type of Deal	Notable Features
Kraken	Tottenham, Atlético Madrid, RB Leipzig	Sleeve / Web3 Partner	Logo on kits, pitchside branding
OKX	Manchester City	Sleeve & Training Kit	£55m sleeve deal, training sponsorship
Crypto.com	Paris Saint-Germain, UEFA Champions League	Club & Competition Sponsor	High-profile exposure across Europe
Bitpanda	FC Bayern Munich	Crypto Partner	Multi-year stadium, media, and fan activations
Socios.com	Arsenal, PSG, Inter Milan, Aston Villa	Fan Token & Engagement	Digital collectibles and voting features
WhaleFin / DigitalBits	Atlético Madrid, Chelsea, Roma, Inter	Shirt / Sleeve Sponsorship	High-value branded jersey placements
Tezos	Manchester United	Training Kit Sponsor	Branding on training wear and facilities
Tether	Juventus	Equity Investment	Over 10% stake; ~6.18% voting rights
Gemini, Luxor, Iren	Real Bedford FC	Club Sponsorship	Bitcoin-focused grassroots project