Trump-Backed WLFI Token Launches on September 1

World Liberty Financial (WLFI), a DeFi platform backed by U.S. President Donald Trump, is launching its native token $WLFI for public trading on September 1, 2025, at 12:00 UTC (8:00 AM ET). The launch marks one of the most politically charged token releases in crypto history, with over $550 million raised from accredited investors and ties to Trump family entities like DT Marks DEFI LLC.

Initially deployed on Ethereum mainnet, $WLFI will trade on Uniswap, with listings on major centralized exchanges like MEXC, KuCoin, LBank, and HTX following shortly after.

A Politically Powered Crypto Play

WLFI was founded in October 2024 with a mission to “make crypto and America great.” It aims to bridge traditional finance and DeFi using USD1, its dollar-backed stablecoin, and on-chain financial tools like lending, borrowing, and trading. The platform is integrated across Ethereum, BNB Chain, Solana, and Tron.

The $WLFI token began as a non-transferable governance asset but transitioned to tradable status after a 99.94% approval vote in July 2025. According to investor materials, the Trump family controls 22.5 billion tokens, with Donald Trump personally holding 15.75 billion WLFI, worth over $6 billion at current secondary market prices (~$0.42).

Tokenomics and Launch Details

Src: Tokenomist

• Total Supply: 100 billion WLFI
• Initial Circulating Supply: ~5 billion WLFI (5% of total), though estimates vary up to 27.3 billion
• Presale Price: $0.015–$0.05
• Pre-market Price: Ranged from $0.20 to $0.42
• Initial Unlock: 20% of presale tokens; 80% subject to community governance vote
• Treasury Size: $1.5 billion, including holdings in ETH, WBTC, and TRX
• Deflationary Mechanics: Interest from USD1 reserves used to buy back and burn WLFI

The WLFI Lockbox contract was activated between August 25–31, requiring presale participants to manually claim tokens. Security audits were conducted by Cyfrin.

Exchange Listings and Pre-Market Trading

WLFI will be available across multiple exchanges with varying trading types and compliance requirements:

Some exchanges like Bitget and Gate.io have also announced spot or futures listings. Binance Futures and Bybit have been trading WLFI perpetuals since August 23, with up to 5x leverage.

Volatility and Market Outlook

Market watchers expect sharp volatility due to thin liquidity, hype-driven demand, and unlock schedules. WLFI’s fully diluted valuation (FDV) is estimated between $20 billion and $42 billion, depending on price and circulating supply.

Analysts note potential catalysts for post-launch upside:

• Governance votes on vesting
• Expansion of WLFI’s lending and app infrastructure
• USD1 adoption on additional chains
• U.S. Federal Reserve rate cuts improving macro sentiment

WLFI Ecosystem and Roadmap

WLFI’s ecosystem includes:

• USD1 Stablecoin: 1:1 USD-backed, audited, with $2.5B in reserves
• WLFI App: For on/off ramps and liquidity access (launching post-token)
• Lend & Borrow Platform: Built on Aave V3, offering real-time risk monitoring
• Treasury Strategy: Strategic investments in AI, DeFi, and altcoins like LINK, AAVE, ENA

The project plans to expand partnerships and release new governance proposals following launch. Potential ETF filings and broader institutional outreach are also on the roadmap.

As one of the most politically significant token launches to date, WLFI’s debut will test the boundaries between U.S. politics, DeFi governance, and public crypto markets.

$TRUMP and $MELANIA On Launch

• $TRUMP:
  • Launched January 17, 2025 with an initial price of approximately $0.18 per token  .
  • Within hours, it surged dramatically, +300% overnight to +11,000%, with peaks cited at $21.51  .
  • Currently sits at $8.54.
• $MELANIA:
  • Its all-time high was $13.73, achieved on January 20, 2025  .
  • As of recent data, its price is approximately $0.19–$0.20, down over 96% from its peak

The Talk

Real voices. Real reactions.

KOLsMediaCommunity

How $WLFI launches today will tell us whether we are at the beginning, middle or end of this bitcoin cycle I think we have 63 days remaining of the 560 after the halving https://t.co/swWy8EIXpn

James CryptoGuru

@Jamyies

3 days ago

🚨$WLFI launches tomorrow Most ignore it, but early buyers will make millions I analyzed their SECRET plan and was SHOCKED Here’s my exact playbook to profit from $WLFI👇🧵 https://t.co/0D9RwfXoFe

Coin Shot ☁️

@CoinSh0t

4 days ago

Zero hype. Zero KOL noise. Zero fake promos. Tomorrow $WLFI launches And after that, nobody will shut up about it https://t.co/tjm0PrU4Uk

Quinten | 048.eth

@QuintenFrancois

4 days ago