BlackRock Launches Bitcoin ETP on Switzerland’s SIX Exchange

August 17, 2025 – BlackRock, the world’s largest asset manager, has launched the iShares Bitcoin Exchange-Traded Product (ETP) on Switzerland’s SIX Exchange. Fully backed by Bitcoin held by Coinbase Custody International, the ETP trades in Swiss francs and is supported by leading market makers to ensure liquidity.

Bridging Crypto and Traditional Finance

SIX, Europe’s third-largest stock exchange, already plays a major role in digital asset trading. BlackRock’s Bitcoin ETP adds credibility to Switzerland’s position as a global hub for blockchain innovation.

The product joins listings on Xetra, Euronext Paris, and Euronext Amsterdam, first introduced in March. By offering a regulated pathway into Bitcoin, it appeals to pension funds, endowments, and asset managers seeking exposure without direct custody.

Dirk Klee, CEO of BlackRock Switzerland, highlighted the vision:

“ETPs can play an important role in building a bridge between crypto and the traditional financial world.”

Immediate Market Impact

The ETP launch strengthens Bitcoin’s presence in Europe’s growing crypto investment market.

• SIX hosts 194 crypto ETPs with CHF 2.3 billion in trading turnover in 2025, up 44.5% year-on-year
• Bitcoin dominates with a 36.1% share of the market
• BlackRock’s fee-free structure until year-end could accelerate adoption

Institutional inflows are expected to provide additional liquidity, potentially reducing volatility and reinforcing Bitcoin’s role in diversified portfolios.

Long-Term Implications for Adoption

BlackRock’s expansion into Switzerland sets a new precedent for traditional finance embracing digital assets. By leveraging Switzerland’s favorable regulations, the firm is positioning Bitcoin for greater institutional acceptance worldwide.

Potential outcomes include:

• Accelerated institutional investment in Bitcoin
• Stronger infrastructure for European crypto markets
• Greater alignment with global regulatory frameworks like the EU’s MiCA

However, challenges remain around cross-border compliance and competition within Europe’s $17.3 billion crypto ETP market. Still, BlackRock’s entry strengthens the case for Bitcoin as a mainstream investment asset, redefining its place in traditional portfolios.