Melania Trump Launches $MELANIA Meme Coin, Triggering $TRUMP Sell-Off

The cryptocurrency market saw another dramatic turn as Melania Trump, the incoming First Lady, launched her own memecoin, $MELANIA, just two days after President-elect Donald Trump introduced his $TRUMP token. The launch, announced on January 20 via Melania’s social media, caused a 50% drop in the value of $TRUMP, highlighting the volatility of the nascent “Trump Coin” market.

Melania’s Move into Crypto

Melania revealed $MELANIA alongside a statement urging her followers to invest, saying, “The official Melania Meme is live! You can buy $MELANIA now.” The token quickly gained traction, reaching over $5 in price and amassing a market capitalization exceeding $5 billion. Early Sunday evening, over 22,000 wallets held $MELANIA, according to Solscan data.

The coin is managed by MKT World, a company linked to Melania Trump. The team reserved 35% of the supply for themselves, with the full allocation scheduled to unlock within 13 months.

Impact on $TRUMP Coin

The launch of $MELANIA triggered a sharp sell-off in Donald Trump’s $TRUMP token. Within 10 minutes, $TRUMP’s market value plummeted from $14 billion to $7.5 billion, a 40% decline. Analysts observed heavy sell orders as investors pivoted to Melania’s coin, causing $TRUMP to fall from $72 to $44 on CoinGecko.

A Crypto Family Empire

Together, the Trump family’s coins now command billions in market capitalization. However, critics raise concerns about the blurred lines between public office and personal profit.

While the memecoins’ volatility continues to dominate headlines, both tokens illustrate the growing fusion of politics, celebrity, and cryptocurrency in 2025.