Social Truth Moves to Launch Spot Bitcoin ETF via NYSE Arca Filing

Trump Media & Technology Group is accelerating its entry into the crypto asset space with plans to launch a spot Bitcoin ETF. On Tuesday, NYSE Arca filed a rule change request with the U.S. Securities and Exchange Commission (SEC) to list the “Truth Social Bitcoin ETF,” marking a significant step toward bringing the product to market.

ETF to Track Spot Bitcoin Price

The proposed fund will directly track the price of Bitcoin, offering investors regulated exposure to the asset through traditional financial markets. The ETF is being developed in partnership with Yorkville America Digital and Crypto.com—both involved in a broader collaboration with Trump Media.

If approved, the ETF would join a growing list of spot Bitcoin funds already trading in the U.S., which have collectively attracted over $44 billion in inflows since regulatory approval in early 2024.

Trump Media’s Expanding Crypto Agenda

This latest move follows a flurry of crypto-related initiatives linked to Trump Media. In recent months, the company announced:

• A $3 billion share offering to purchase crypto assets.
• Plans to invest $250 million into crypto and energy ETFs through a new fintech division, Truth.Fi.
• A partnership with Magic Eden to launch a digital asset wallet for its $TRUMP meme token.
• Support for World Liberty Financial, a lending protocol tied to the Trump family.

Trump, the majority owner of Trump Media and a 2024 presidential candidate, has emerged as a vocal supporter of crypto. His administration has expressed backing for the industry through a pro-deregulation platform. He has also personally endorsed digital assets, including his namesake memecoin and various tokenization efforts.

Political and Regulatory Attention Likely

The NYSE Arca filing places the Truth Social Bitcoin ETF in the regulatory review pipeline. The SEC will now decide whether to approve the proposed rule change, a process that may take several months.

Given the involvement of a major political figure, the application is expected to draw scrutiny. Critics have already raised concerns about potential conflicts of interest, especially as Trump continues to campaign for re-election.

Still, for now, the filing signals that the overlap between politics, media, and crypto is deepening—and that Trump Media intends to be at the center of it.