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Trump-linked World Liberty Financial unveils the USD1 Points Program, rewarding users for stablecoin activity to boost USD1 adoption across trading, staking, and DeFi.
Author: Tanishq Bodh
August 7, 2025 – In a bold attempt to reshape stablecoin incentives, World Liberty Financial (WLFI), the Trump-family-backed DeFi platform, has introduced the USD1 Points Program—a loyalty rewards system targeting crypto users engaged with the USD1 stablecoin.
The initiative rewards users for various activities including trading, staking, holding, and transacting with USD1, WLFI’s native stablecoin pegged to the U.S. dollar and backed by Treasury assets. With this move, WLFI aims to mirror traditional American rewards programs like airline miles or hotel points, but tailored for Web3 participants.
“Stablecoins drive crypto adoption, but users rarely get rewarded. USD1 Points flips that,” WLFI posted on X.
Key Takeaways
- WLFI launches the USD1 Points Program, rewarding users for holding, staking, and using USD1 stablecoin.
- Backed by the Trump family, WLFI aims to make stablecoins more rewarding with an American-style loyalty model.
- Points earned through trading on partners like Gate.io, with future integrations across DeFi and mobile apps.
Participants earn USD1 Points through:
Partner platforms will apply their own reward logic, with a global leaderboard and redemption model expected in future updates.
Launched in April 2025, USD1 is now live on Ethereum, BNB Chain, and Tron, with the latter enabling low-fee micropayments and easier access in emerging markets.
The Points Program is the latest in WLFI’s aggressive roadmap, which also includes:
WLFI was co-founded by Donald Trump Jr. and Eric Trump, and has raised hundreds of millions in funding to blend conservative financial ideals with crypto-native products. Its governance token, WLFI, also plays a utility role across its ecosystem.
While the project has garnered praise for innovation and mass-market onboarding strategies, critics raise questions about the regulatory implications of politically affiliated crypto initiatives.
Though redemption mechanics for USD1 Points are not yet detailed, WLFI has hinted at DeFi-exclusive perks, event invitations, and governance access as potential use cases. With the market cap of stablecoins crossing $250 billion, WLFI sees this as an opportunity to make USD1 stand out—not just through utility, but through user rewards.
The crypto community appears intrigued. One viral post read:
“WLFI going from NFTs to stablecoin points. This might actually work.”
WLFI is the first politically-linked crypto project to launch a stablecoin loyalty program, combining American reward culture with on-chain activity.
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